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PURE REDS

New 2009 - unique RED reflex - 100% pure:

  • LONGER LASTING:
    19% more intense red after 12 washes than traditional hair colors.*
    Visibly longer lasting colors - stable
    and unchanged during the whole time.
  • 26% MORE INTENSIVE than conventional hair colors.*
    Higher, unlimited intensity.
  • BETTER COVERAGE:
    Excellent opacity without mixing
    with natural tones (shades X.6).
  • PATENTED TECHNOLOGY: with MLV
    for extreme pigment penetration.

* Results of laboratory tests using a colormeter or a spectrophotometer according to manufacturer's specifications.

Get results like these with PURE-REDS.
(after klick go to "Presentation 05.10.2009")

Evolution pure reds
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