PURE REDS

New 2009 - unique RED reflex - 100% pure:

• LONGER LASTING:
  19% more intense red after 12 washes than traditional hair colors.*
  Visibly longer lasting colors - stable
  and unchanged during the whole time.
• 26% MORE INTENSIVE than conventional hair colors.*
  Higher, unlimited intensity.
• BETTER COVERAGE:
  Excellent opacity without mixing
  with natural tones (shades X.6).
• PATENTED TECHNOLOGY: with MLV
  for extreme pigment penetration.

* Results of laboratory tests using a colormeter or a spectrophotometer according to manufacturer's specifications.

Get results like these with PURE-REDS.
(after klick go to "Presentation 05.10.2009")